The Fitness Life
Helping badass women over 40 lift heavy & lose fat without ditching a social life
The Fitness Life
Helping badass women over 40 lift heavy & lose fat without ditching a social life
Ways to work with me
Ways to work with me
stop...
- Standing in front of the fridge wondering what to eat
You’re not lazy—you’ve just been under-fueling, overthinking, and left guessing. I’ll show you how to eat in a way that actually works for fat loss, energy, and real life… without tracking every bite or living off sad salads.
- Pushing through burnout and calling it discipline
You're tired—mentally and physically. You shouldn’t have to manage your own fitness like it’s another job. I’ll give you the structure, support, and straight answers you’ve been craving.
- Doing “everything right” and still feeling stuck
You're tired—mentally and physically. You shouldn’t have to manage your own fitness like it’s another job. I’ll give you the structure, support, and straight answers you’ve been craving.
- Trying to piece together random diets and workouts
You’ve been Googling, following influencers, and trying to DIY your health—and it’s not working. I’ll take the guesswork off your plate so you can stop spinning your wheels and finally move forward.
- Walking into the gym feeling like you don’t belong
That lost, awkward, “everyone’s watching me” feeling? Gone. You’ll finally have a plan, proper form, and the confidence to walk into the weight room like you own it.
CUSTOM JAVASCRIPT / HTML
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I have made great progress with the workouts in the app. I feel stronger and I "look better naked", lol. It takes the guesswork out of making sure I don't neglect any muscle groups, and workouts change just often enough to keep things interesting- gives me time to set a sort of baseline for the exercises and see if I can improve each of them over the cycle.
⭐️⭐️⭐️⭐️⭐️
The app membership has completely changed my workouts! I love having them pre-planned and I LOVE having the videos to help me with good/bad form
⭐️⭐️⭐️⭐️⭐️
I have made great progress with the workouts in the app. I feel stronger and I "look better naked", lol. It takes the guesswork out of making sure I don't neglect any muscle groups, and workouts change just often enough to keep things interesting- gives me time to set a sort of baseline for the exercises and see if I can improve each of them over the cycle.
⭐️⭐️⭐️⭐️⭐️
The app membership has completely changed my workouts! I love having them pre-planned and I LOVE having the videos to help me with good/bad form
Hey! I’m Allie.
I’m Allie—founder of The Fitness Life and coach women who are done with the all-or-nothing fitness game. I’ve been a personal trainer for 10+ years. Believe it or not, I wasn't always like this - I would eat a sleeve of Oreos for breakfast! I've gone through 3 BIG phases in life to get where I am now - Sustaining a badass, confident, balanced life. Martini's & happy hour included!
phase 1 - out run my diet
I thought that losing weight and getting fit meant spending hours doing cardio. No matter how much you ate, if you burned more than you ate - you'd look fit!
Nope! I was what the industry calls "skinny fat." Weird, Oreos and pizza don't build muscle to create a 'toned' body! I was sure it would. Luckily I was young, otherwise, all the running I did would have forced me into hip and knee replacements. I mean it when I say I love food. And I mean it when I tried to out run my bad diet. I didn't hold back - I was running up to 4 miles a day!
Ok, still not happy.
Running was a coping mechanism for my depression, but when I used it to out run my TERRIBLE diet - I fell into a greater depressed state. So why not get rid of food, and keep running! That'll make me happy right?
nope - now really depressed and looked sick
phase 2 - go extremely strict
I started out with a healthy approach and did a 6 week challenge. Nothing crazy, learned to track my food. Cut back on running and had my boyfriend teach me how to lift (wanted muscles!).
Hey!
I’m Allie.
I’m Allie—founder of The Fitness Life and coach to women who are done with the all-or-nothing fitness game. I’ve been a personal trainer for 10+ years. Believe it or not, I wasn't always like this - I LOVED Oreos for breakfast! I mean I wouldn't hate it even now.. I've gone through 3 BIG phases in life to get where I am now - Sustaining a badass, confident, balanced life. Martini's included!
phase 1 - out run my diet
I thought that losing weight and getting fit meant spending hours doing cardio. No matter how much you ate, if you burned more than you ate - you'd look fit!
Nope! I was what the industry calls "skinny fat." Weird, Oreos and pizza don't build muscle to create a 'toned' body! I was sure it would. Luckily I was young, otherwise, all the running I did would have forced me into hip and knee replacements. I mean it when I say I love food. And I mean it when I tried to out run my bad diet. I didn't hold back - I was running up to 4 miles a day!
Ok, still not happy.
Running was a coping mechanism for my depression, but when I used it to out run my TERRIBLE diet - I fell into a greater depressed state. So why not get rid of food, and keep running! That'll make me happy right?
nope - now really depressed and looked sick
phase 2 - go extremely strict
I started out with a healthy approach and did a 6 week challenge. Nothing crazy, learned to track my food. Cut back on running and had my boyfriend teach me how to lift (wanted muscles!).
I saw results with the 6 week challenge and was feeling a lot better about myself. The small sacrifices were worth it to look the way I did!
So when someone suggested bodybuilding competitions, I said sure! I wanted to be ripped and competitors are ripped!
My coach put me on a very boring meal plan - at one point I was eating plain tilapia at 10 am! I was lifting 6 days a week, doing 30 mins of cardio every day, and had a long list of foods I could NOT have - condiments, alcohol, butter, oils, bread, I had to control every aspect of what went onto my plate..
I couldn't eat out. If I went to a restaurant, I took my own food or I didn't eat at all. Which put a quick stop to having any social life
were the trophies worth it?
First 2 shows, I won! Followed by more trophies! I even went to a national show in New Jersey to compete with the pros!
It was awesome! I felt on top of the world. Until I didn't...
In 2014 I went to New Jersey at 9% body fat. The competition was tough! These girls were HUGE and even leaner than I was! I got on stage, strutting my stuff, and didn't even get a side glance from the judges.
ALLLLLLLL that work and have a single digit body fat for nothing!
then I competed...
I saw results with the 6 week challenge and was feeling a lot better about myself. The small sacrifices were worth it to look the way I did!
So when someone suggested bodybuilding competitions, I said sure! I wanted to be ripped and competitors are ripped!
My coach put me on a very boring meal plan - at one point I was eating plain tilapia at 10 am! I was lifting 6 days a week, doing 30 mins of cardio every day, and had a long list of foods I could NOT have - condiments, alcohol, butter, oils, bread, I had to control every aspect of what went onto my plate..
I couldn't eat out. If I went to a restaurant, I took my own food or I didn't eat at all. Which put a quick stop to having any social life
were the trophies worth it?
First 2 shows, I won! Followed by more trophies! I even went to a national show in New Jersey to compete with the pros!
It was awesome! I felt on top of the world. Until I didn't...
In 2014 I went to New Jersey at 9% body fat. The competition was tough! These girls were HUGE and even leaner than I was! I got on stage, strutting my stuff, and didn't even get a side glance from the judges.
ALLLLLLLL that work and have a single digit body fat for nothing!
I was a wreck.
Depressed.
Lost.
Competing and being really lean didn't make me any happier. I missed living life!
What the hell was I suppose to do?! I was stuck between my two phases of fitness.
1) Doing a lot of cardio and being skinny fat.
2) Tracking every ounce of food, lifting 6x a week, and having no social life.
I wanted to be happy
I wanted to be strong.
I wanted to be confident.
I wanted to be fit and have a life!
The fitness life was created
I needed to find middle ground.
So I created The Fitness Life—a lifestyle where women know how to lift heavy, build confidence, and finally stop the yo-yo program of restriction, burnout, and quitting.
I’ve been through it all, and now?
I deadlift heavy, eat red velvet cake, eat the damn chocolate chip cookies and help women transform how they see their bodies and their worth.
I believe you don’t have to track forever, give up wine nights, or train like a 25-year-old athlete to get strong and feel incredible.
If you’re ready to feel like yourself again and want a coach who actually coaches—I’m your girl. Let do this badass!
a real life.
sustainable.
zero BS.
I was a wreck.
Depressed.
Lost.
Competing and being really lean didn't make me any happier. I missed living life!
What the hell was I suppose to do?! I was stuck between my two phases of fitness.
1) Doing a lot of cardio and being skinny fat.
2) Tracking every ounce of food, lifting 6x a week, and having no social life.
I wanted to be happy
I wanted to be strong.
I wanted to be confident.
I wanted to be fit and have a life!
The fitness life was created
I needed to find middle ground.
So I created The Fitness Life—a lifestyle where women know how to lift heavy, build confidence, and finally stop the yo-yo program of restriction, burnout, and quitting.
I’ve been through it all, and now?
I deadlift heavy, eat red velvet cake, eat the damn chocolate chip cookies and help women transform how they see their bodies and their worth.
I believe you don’t have to track forever, give up wine nights, or train like a 25-year-old athlete to get strong and feel incredible.
If you’re ready to feel like yourself again and want a coach who actually coaches—I’m your girl. Let do this badass!
a real life.
sustainable.
zero BS.
ACTION CREATES MOTIVATION.
MORE ACTION. MORE MOTIVATION.
CONSISTENCY SPEEDS UP RESULTS. HABITS KEEPS RESULTS.
QUICK LINKS
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- 4585 S Cloverdale Rd, Boise, ID 83709
📧 Email Allie
The Fitness Life Corporation Est. 2015. Kuna, Idaho 83634
