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Ready for Real Results? Join My 6-Week Challenge That Fits Your Lifestyle
Starts Monday, January 12th
Choose from three challenge options with online coaching—built around your goals, schedule, and energy level so you stay consistent and see progress.
CHALLENGE REGISTRATION CLOSES JANUARY 12TH
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THE FITNESS LIFE
Helping women over 40 lift heavy & lose fat without ditching a social life
Allie Smith-Cobb, a fat loss & strength coach
4585 S Cloverdale Rd, Boise, ID 83709
In-person coaching is a hands-on experience with Allie — a certified personal trainer with 10+ years of experience serving the Boise/Meridian area. You’ll learn proper lifting technique, get guidance to improve your nutrition, and follow a clear plan tailored to your goals, so you build real results and lasting gym confidence.
Allie's Certifications
Allie Smith-Cobb, ACE CPT & Nutrition Coach | Girls Gone Strong (GGS) Menopause Coaching Specialist | Certified Health Mindset Coach (Kasey Jo Orvidas, Ph.D.)
Pre-built Online Programs
Want to boost your motivation by following a program - choose one of these!
Ways to work with me
STOP....
- Standing in front of the fridge wondering what to eat
You’re not lazy—you’ve just been under-fueling, overthinking, and left guessing. I’ll show you how to eat in a way that actually works for fat loss, energy, and real life… without tracking every bite or living off sad salads.
- Pushing through burnout and calling it discipline
You're tired—mentally and physically. You shouldn’t have to manage your own fitness like it’s another job. I’ll give you the structure, support, and straight answers you’ve been craving.
- Doing “everything right” and still feeling stuck
You're tired—mentally and physically. You shouldn’t have to manage your own fitness like it’s another job. I’ll give you the structure, support, and straight answers you’ve been craving.
- Trying to piece together random diets and workouts
- Walking into the gym feeling like you don’t belong
That lost, awkward, “everyone’s watching me” feeling? Gone. You’ll finally have a plan, proper form, and the confidence to walk into the weight room like you own it.
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Women's TFL TRAINER- The App Membership
A monthly fitness membership with home AND gym workouts each month, coaching videos, nutrition hacks to keep you feeling healthy and energetic, personal guidance from Allie, and a fun and supportive community!
Men's TFL TRAINER- same setup but workouts geared towards men!
Hey! I’m Allie.
I’m Allie—founder of The Fitness Life and coach women who are done with the all-or-nothing fitness game. I’ve been a personal trainer for 10+ years. Believe it or not, I wasn't always like this - I would eat a sleeve of Oreos for breakfast! I've gone through 3 BIG phases in life to get where I am now - Sustaining a badass, confident, balanced life. Martini's & happy hour included!
PHASE 1 - OUT RUN MY DIET
I thought that losing weight and getting fit meant spending hours doing cardio. No matter how much you ate, if you burned more than you ate - you'd look fit!
Nope! I was what the industry calls "skinny fat." Weird, Oreos and pizza don't build muscle to create a 'toned' body! I was sure it would. Luckily I was young, otherwise, all the running I did would have forced me into hip and knee replacements. I mean it when I say I love food. And I mean it when I tried to out run my bad diet. I didn't hold back - I was running up to 4 miles a day!
OK. STILL NOT HAPPY...
Running was a coping mechanism for my depression, but when I used it to out run my TERRIBLE diet - I fell into a greater depressed state.
So why not get rid of food, and keep running!
That'll make me happy right?
NOPE. NOW I LOOK SICK AND AM STILL DEPRESSED.
PHASE 2 - GO EXTREMELY STRICT
Hey! I'm Allie
I’m Allie—founder of The Fitness Life and coach to women who are done with the all-or-nothing fitness game. I’ve been a personal trainer for 10+ years. Believe it or not, I wasn't always like this - I LOVED Oreos for breakfast! I mean I wouldn't hate it even now.. I've gone through 3 BIG phases in life to get where I am now - Sustaining a badass, confident, balanced life. Martini's included!
PHASE 1 - OUT RUN MY BAD DIET
I thought that losing weight and getting fit meant spending hours doing cardio. No matter how much you ate, if you burned more than you ate - you'd look fit!
OK, I'M STILL NOT HAPPY!
Running was a coping mechanism for my depression, but when I used it to out run my TERRIBLE diet - I fell into a greater depressed state.
So why not get rid of food, and keep running!
That'll make me happy right?
Nope! Now I look sick and am REALLY depressed!
PHASE 2 - GO EXTREMELY STRICT
I started out with a healthy approach and did a 6 week challenge. Nothing crazy, learned to track my food. Cut back on running and had my friend teach me how to lift (wanted muscles!).
THEN I COMPETED...
I saw results with the 6 week challenge and was feeling a lot better about myself. The small sacrifices were worth it to look the way I did!
So when someone suggested bodybuilding competitions, I said sure! I wanted to be ripped and competitors are ripped!
My coach put me on a very boring meal plan - at one point I was eating plain tilapia at 10 am! I was lifting 6 days a week, doing 30 mins of cardio every day, and had a long list of foods I could NOT have - condiments, alcohol, butter, oils, bread, I had to control every aspect of what went onto my plate..
I couldn't eat out. If I went to a restaurant, I took my own food or I didn't eat at all. Which put a quick stop to having any social life
WERE THE TROPHIES WORTH IT?
First 2 shows, I won! Followed by more trophies! I even went to a national show in New Jersey to compete with the pros!
It was awesome! I felt on top of the world. Until I didn't...
In 2014 I went to New Jersey at 9% body fat. The competition was tough! These girls were HUGE and even leaner than I was! I got on stage, strutting my stuff, and didn't even get a side glance from the judges.
ALLLLLLLL that work and have a single digit body fat for nothing!
I WAS A MESS!
STILL DEPRESSED
LOST. NO DRIVE. NO DIRECTION.
Competing and being really lean didn't make me any happier. I missed living life!
What the hell was I suppose to do?! I was stuck between my two phases of fitness.
1) Doing a lot of cardio and being skinny fat.
2) Tracking every ounce of food, lifting 6x a week, and having no social life.
I wanted to be happy
I wanted to be strong.
I wanted to be confident.
I wanted to be fit and have a life!
THE FITNESS LIFE WAS CREATED
I needed to find middle ground.
So I created The Fitness Life—a lifestyle where women know how to lift heavy, build confidence, and finally stop the yo-yo program of restriction, burnout, and quitting.
I’ve been through it all, and now?
I deadlift heavy, eat red velvet cake, eat the damn chocolate chip cookies and help women transform how they see their bodies and their worth.
I believe you don’t have to track forever, give up wine nights, or train like a 25-year-old athlete to get strong and feel incredible.
If you’re ready to feel like yourself again and want a coach who actually coaches—I’m your girl. Let do this badass!
A REAL LIFE.
SUSTAINABLE.
NO BS.
SUSTAINABLE.
NO BS.
I saw results with the 6 week challenge and was feeling a lot better about myself. The small sacrifices were worth it to look the way I did!
So when someone suggested bodybuilding competitions, I said sure! I wanted to be ripped and competitors are ripped!
My coach put me on a very boring meal plan - at one point I was eating plain tilapia at 10 am! I was lifting 6 days a week, doing 30 mins of cardio every day, and had a long list of foods I could NOT have - condiments, alcohol, butter, oils, bread, I had to control every aspect of what went onto my plate..
I couldn't eat out. If I went to a restaurant, I took my own food or I didn't eat at all. Which put a quick stop to having any social life
WERE THE TROPHIES WORTH IT?
First 2 shows, I won! Followed by more trophies! I even went to a national show in New Jersey to compete with the pros!
It was awesome! I felt on top of the world. Until I didn't...
In 2014 I went to New Jersey at 9% body fat. The competition was tough! These girls were HUGE and even leaner than I was! I got on stage, strutting my stuff, and didn't even get a side glance from the judges.
ALLLLLLLL that work and have a single digit body fat for nothing!
I WAS A MESS!
DEPRESSED.
LOST. NO DRIVE. NO DIRECTION.
Competing and being really lean didn't make me any happier. I missed living life!
What the hell was I suppose to do?! I was stuck between my two phases of fitness.
1) Doing a lot of cardio and being skinny fat.
2) Tracking every ounce of food, lifting 6x a week, and having no social life.
I wanted to be happy
I wanted to be strong.
I wanted to be confident.
I wanted to be fit and have a life!
THE FITNESS LIFE WAS CREATED!
I needed to find middle ground.
So I created The Fitness Life—a lifestyle where women know how to lift heavy, build confidence, and finally stop the yo-yo program of restriction, burnout, and quitting.
I’ve been through it all, and now?
I deadlift heavy, eat red velvet cake, eat the damn chocolate chip cookies and help women transform how they see their bodies and their worth.
I believe you don’t have to track forever, give up wine nights, or train like a 25-year-old athlete to get strong and feel incredible.
If you’re ready to feel like yourself again and want a coach who actually coaches—I’m your girl. Let do this badass!
A REAL LIFE.SUSTAINABLE
NO BS.
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Heart Rate Tracker
Easiest way to motivate your activity. Accountability with Myzone!
Myzone SWITCH - Allows you to switch between wrist, arm and chest with ease.
Tracks your physical activity so you can earn Myzone Effort Points (MEPs) in the gym, outdoors and when you swim.
Allows heart rate training to improve cardiovascular health.
Instantly tells you which zone you’re in when worn on the wrist, thanks to the flashing indicator light.
Built-in memory so that you can work out phone-free.
Shows live workout stats that you can view via the app, on your smartwatch or on the screen in your gym.
Logs every workout online so you can engage your community and make every effort count.
Connects with your favorite cardio machines.
Let’s you see your heart rate on screen with MZ-Remote and MZ-Remote+
Sets monthly physical activity goals recommended by the World Health Organization that maintains positive lifestyle change for the long term.
The Fitness Life Corporation Est. 2015. Kuna, Idaho 83634